Title: The Dos and Don’ts of Crypto Press Release Distribution: Avoid These Mistakes
Introduction:
You’ve recently established an exciting new cryptocurrency startup, launched a groundbreaking NFT collection, or closed a major funding round for your blockchain company. Naturally, you want to spread the word about your remarkable achievements. One effective way to do this is through a press release distribution service. However, it’s crucial to understand the right and wrong ways to share your announcements. In this article, we will explore the dos and don’ts of crypto press release distribution, helping you connect with the audiences that matter most.
Do: Focus on Newsworthy Angles:
Journalists receive countless press releases daily, so it’s essential to make yours stand out. Instead of overtly promoting your product or achievements, shape your releases around story angles tailored to crypto news outlets. For instance, if your startup has developed a new feature that enhances DeFi security, focus the headline and opening paragraph on recent hacking incidents and how your solution addresses this industry pain point. Support your angle with hard data, expert perspectives, and user stories to provide timely and relevant news value.
Don’t: Be Overly Promotional:
Avoid excessive claims of being the “best” or “most revolutionary” company in your category. Instead of solely focusing on touting achievements, develop compelling news angles that allow journalists to evaluate your announcements on informational merit. Even if the coverage mentions impressive details about your growth or offerings, it carries more weight as an independent, neutral third-party analysis of industry developments.
Do: Pull Back the Curtain:
People are fascinated by the processes, decisions, and the humans behind innovation. Reporters love getting insiders’ perspectives that go beyond company blogs. If possible, share the market frustrations and personal experiences that motivated your company’s creation. Avoid using generic startup language and instead get vulnerable about real problems you faced as a human being. Additionally, take reporters behind the scenes to showcase how you built your protocol architecture, compensated contributors, or protected user assets in new ways compared to crypto incumbents. Sharing growth roadmaps that outline how you plan to use investment proceeds to advance products, expand markets, and scale operations also demonstrates ambition and thoughtful execution.
Don’t: Exaggerate Claims:
Avoid using chest-beating language commonly found in crypto announcements, such as “disruptive,” “unprecedented returns,” or “redrawing the possibilities.” Such language sets unrealistic expectations and diminishes the actual value delivered. Instead, cut through the jargon and let the facts speak for themselves. For example, if your APY interest rates are higher than competitors, quantify the difference. If transaction fees are lower, include specific numbers. Providing specific comparisons tells the story better than fancy superlatives that may alienate skeptical reporters.
Do: Quote Third-Party Experts:
Including quotes from outside experts adds credibility to your news and reinforces why it’s worth caring about. Industry analysts can provide data quantifying the market impact, while academics offer thoughtful perspectives on the theoretical significance of your technical innovations. Additionally, featuring quotes from partners, investors, and early users humanizes your solution and builds organic enthusiasm. Ensure transparency by disclosing any relationships or financial ties with these experts.
Don’t: Forget the Follow-Up:
Sending out a press release is just the beginning. To maximize exposure, targeted follow-up is crucial. Reporters are often overwhelmed with pitches and may overlook yours. Taking the time to send personalized follow-up emails can make a significant difference. Remind journalists of your news angle and unique scoop, offer to schedule a call for further discussion, and provide custom assets like images and graphics. By giving them every reason to rediscover why your story needs telling, you increase your chances of coverage.
Conclusion:
When sharing your crypto-related news through press release distribution, it’s important to follow these dos and don’ts. Focus on newsworthy angles, avoid excessive promotion, provide transparency, avoid exaggerated claims, quote third-party experts, and don’t forget to follow up with journalists. By adhering to these guidelines, you’ll enhance your chances of connecting with the right audience and achieving effective press release distribution.
