Telegram MiniApps Developers to Generate TON Tokens via Newly Launched Adsgram

Telegram Mini-Apps Devs Can Now Earn TON Through Newly Launched Adsgram


By Hassan Shittu
Updated:
June 27, 2024, 12:52 EDT
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Reading Time: 2 minutes


The TON Foundation has recently unveiled Adsgram, an innovative advertising platform aimed at helping Telegram mini-app developers generate income.
On June 25th, the TON Foundation introduced Adsgram, a new advertising platform for Telegram that enables developers to monetize their mini-apps. This initiative allows developers to integrate ads directly into their applications and earn Toncoin (TON), creating new revenue streams within the TON ecosystem.
Developers on Telegram Can Now Earn Toncoin Through Adsgram
Unlike Telegram’s existing ad platform, which focuses on serving channel owners, Adsgram is specifically designed for mini-apps and bots.
This third-party platform connects developers with a comprehensive advertising system that offers various ad formats, including 15-second video ads, static banners, and channel subscriptions.
Adsgram supports common ad payment models like cost-per-thousand impressions (CPM) and provides developers with crucial performance data such as click-through rates, conversions, and fill rates.
As of May 2024, Adsgram’s network has achieved up to 8 million daily impressions. Gamee and Fonton Fantasy Football are among the mini-apps already using the platform, attracting users from countries like Nigeria, Bangladesh, and Germany.
Adsgram’s current advertisers include major exchanges, TON-based games, and other services, with CPMs ranging from 0.5 TON ($3.8) to 2 TON ($16) based on target demographics. This promising start positions Adsgram as a potential solution for developers seeking effective monetization strategies within the Telegram ecosystem.
Vadim Sterlin, co-founder of Adsgram and developer of the popular Telegram game Fantongamebot, spoke about the platform’s potential in addressing monetization challenges within Telegram’s GameFi sector.
Reflecting on his own experience, he stated, “As the founder of a major game in the Telegram ecosystem — Fantongamebot — I faced a significant challenge in monetizing our game.”
Before Adsgram, developers like Sterlin often struggled to generate revenue without relying on direct ad sales.
Following a $50,000 grant from the TON Foundation to develop its initial product, Adsgram’s launch coincides with growing concerns about security within the TON ecosystem.
TON Faces Major Security Threat Amidst Growth
The launch of the Telegram Ton Adsgram platform comes at a time when the TON ecosystem is grappling with an increase in phishing threats that could jeopardize its decentralized applications and millions of users.
Yu Xian, founder of SlowMist, recently drew attention to the rising number of security breaches targeting the TON blockchain.
These attacks primarily exploit vulnerabilities within the ecosystem’s message groups, airdrops, and bot forms, with the aim of deceiving users and stealing their TON wallets.
While intended to enhance privacy, the introduction of anonymous numbers on Telegram has inadvertently made users, especially those without additional security measures like two-step verification, more vulnerable to phishing attempts.
In an effort to support the TON ecosystem amidst these challenges, Bitget, in collaboration with Foresight Ventures, is launching a $20 million TON Ecosystem Fund to support early-stage projects.
This fund aims to foster innovation and provide comprehensive support, including liquidity provisions on the Bitget platform, to aid in project development.
This initiative comes as TON experiences rapid growth, surpassing Ethereum in daily active addresses and witnessing its total value locked (TVL) reach $600 million, thanks to new projects and assets like TON-based Tether (USDT).
Toncoin, TON’s native cryptocurrency, has also reached unprecedented heights, reaching an all-time high of $8.17 during this period of growth.
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