Kraken-backed Layer 1 blockchain, Nibiru Chain, has announced the addition of two senior executives from Yuga Labs and Starknet Asia as part of its expansion in Asia. Yura Nam, former head of StarkNet Asia, has been appointed as the Asia Growth lead, while Nicholas Lo, previously the APAC Growth Manager at Yuga Labs, will take on the role of Asia Business Development lead.
The goal of Nibiru Chain’s expansion is to establish a local brand presence and drive adoption in each Asian region. The team will focus on various initiatives such as strategic partnerships, public relations, marketing engagements, offline events, community management, business development, and developer relations. The targeted regions for expansion include Korea, Japan, India, Southeast Asia, and Chinese-speaking countries. Nibiru Chain will also be hiring local community leads in each country.
The team already has established relationships with key players in the region, including builders, validators, and media companies. They are actively seeking partnerships and collaborations and exploring opportunities to engage with the developer community through grants, hackathons, accelerators, VC funds, and other initiatives.
The recent hires, Nam and Lo, play a vital role in Nibiru Chain’s expansion plans. Lo, as the Asia Business Development lead, will focus on establishing Nibiru’s presence in key APAC markets. With experience in business development and working with numerous exchanges, Lo will build relationships with major protocols, ecosystem dapps, gaming companies, financial institutions, and local partners. He will also work closely with Asian media companies to create exposure for Nibiru Chain’s L1 offering in gaming, DeFi, NFTs, and RWAs.
Nam, on the other hand, brings seven years of experience in the financial services industry and will utilize her expertise in partnerships, sponsorships, agreements, and event planning to support Nibiru Chain’s growth in Asia. She is an active member of the Korean blockchain community Nonce and has extensive experience hosting conferences, meetups, and tours.
COO Jonathan Chang expressed confidence in the new hires, stating that their experience and industry connections will help Nibiru Chain navigate the complexities of the Asian market and incorporate best practices for go-to-market strategies.
Nibiru Chain, which emerged from stealth mode in 2022, has seen significant growth since then, with multiple projects building on its platform in sectors such as RWAs, gaming, and DeFi. In April 2023, the company raised $8.5 million in seed funding, valuing the company at $100 million. The funding round was led by Tribe Capital, Republic Capital, NGC Ventures, and Original Capital, with participation from various other investors.
